Ad Network Revenue

From: James N <buzz3000_at_lycos.com>
Date: Sun 01 Oct 2000 15:44:32 -0500

I have a site with about 2 million page views a month.
I have been running Valueclick CPC ads on my site while
my traffic has been ramping up, but I think I'm now
ready to join the Doubleclick or 24/7 networks as a
publisher.

Does anyone have experience with what kind of average
CPMs Doubleclick or 24/7 will pay a smaller site like
mine? My site is technology oriented, so I'd imagine I
might get more targeted, higher CPM ads through the
networks. However, I would also imagine the targeted
ads would be for a small proportion of my inventory.
For the other parts of my inventory I'd probably get
run of network ads at a lower CPM.

So I'd be particularly interested in hearing from other
publishers about what kind of average or effective CPMs
they have received from either network.

Thank you!

James





Received on Sun Oct 01 2000 - 15:44:32 CDT