Re: Clipping services

From: Amelia Kassel <amelia_at_marketingbase.com>
Date: Sun 01 Oct 2000 15:54:13 -0500

ILONA JERABEK <ilona_at_queendom.com> WROTE:
> We are considering hiring a clipping service to track
> the success of our PR campaigns. I would appreciate
> any information about the pricing we can expect, your
> experiences with this kind of service, as well as any
> recommended companies that provide clipping service.

I'm a columnist for Searcher Magazine and wrote two
articles that are at the following Web sites.

http://www.infotoday.com/searcher/jul00/kassel.htm
http://www.infotoday.com/searcher/sep00/kassel.htm

For various reasons, it was not possible to be all
inclusive and I'll interested in hearing opinions and
commentary about companies not included in the
articles. The July article is a round-up type article
and the September article tests two services.

After writing the two articles, one the company's
retained me to develop a White Paper for them and it
has a PR twist but is all educational. The title is:
Guide to Internet Monitoring and Clipping: Strategies
for Public Relations, Marketing, Reputation Management
and Competitive Intelligence A White Paper for
Professional Education
http://www.cyberalert.com/whitepaper.html

Amelia Kassel, mailto:amelia_at_marketingbase.com
Competitive Intelligence, Internet, & Market Research
Internet Research Seminars (email & onsite)
Email-based Corporate & IB Mentor Program Training
707 829-9421 or 800 544-5924, http://www.marketingbase.com
Columnist: Searcher Magazine, http://www.infotoday.com/searcher/default.htm





Received on Sun Oct 01 2000 - 15:54:13 CDT