Re: Ad serving discrepancies

From: Stephen Choi <marketing_at_winneronline.com>
Date: Sun 01 Oct 2000 16:03:39 -0500

JEFF LONDON <jlondon_at_enn.com> WROTE:
> We recently began utilizing DoubleClick's DART for
> Publishers as our ad serving solution on a couple of
> our web sites ... It didn't take long to realize that
> we were seeing serious discrepancies between the
> pageview numbers our site tracking software (WebTrends)
> was yielding and the number of impressions DART was
> yielding...

TO WHICH LOURDES DE LLANO <ads_at_newparadigmmedia.com> REPLIED:
> DART is notoriously known for discrepancies. I would
> not recommend that anyone count on DART alone for
> pageview or other crucial details.

I agree with Lourdes regarding DART and other third
party ad servers.

Many advertisers request DART to be used but will
permit you to charge = them via your impression counts.

Here is a great article that Andy of Clickz.com wrote:

http://www.clickz.com/cgi-bin/gt/article.html?article=3D2125

Stephen Choi
Marketing Manager
www.winneronline.com





Received on Sun Oct 01 2000 - 16:03:39 CDT