Re: Ad serving discrepancies

From: Patrick Carlson <pcarlson_at_vacationventures.com>
Date: Sun 01 Oct 2000 16:06:28 -0500

JEFF LONDON <jlondon_at_enn.com> WROTE:
> We recently began utilizing DoubleClick's DART for
> Publishers as our ad serving solution on a couple of
> our web sites ... It didn't take long to realize that
> we were seeing serious discrepancies between the
> pageview numbers our site tracking software (WebTrends)
> was yielding and the number of impressions DART was
> yielding...

Jeff's issue is a simple one. Your users are not
waiting for ads to serve. While this may not be 100% of
your problem I will bet it is a huge part. I believe
you can construct your pages so that ads serve first.
This will help your numbers come in line with what
Webtrends is telling you.





Received on Sun Oct 01 2000 - 16:06:28 CDT