Targeting press releases

From: Laura Roman <>
Date: Sun 01 Oct 2000 16:12:58 -0500

My company is starting a marketing campaign Oct. 1st
and we are going to invest a little money in press
releases. Most of the companies distribute them
internationally which is a waste to us when we only
target Southern California. Does anyone have any ideas
about how we can more closely target our market? Also
I'd like some feedback on how press releases have
worked for other companies that aren't neccessarily
Fortune 500 but may have something news worthy to
share. And lastly has anyone had any experience with
multimedia press releases? We just developed a video
press kit and are thinking about putting a portion of
it on the web for viewing. Thanks!

Laura Roman
Networld Solutions
Marketing Specialist

Received on Sun Oct 01 2000 - 16:12:58 CDT


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