Re: Ad serving discrepancies
JEFF LONDON <jlondon_at_enn.com> WROTE:
> DART impression numbers are consistently
> coming in at around 60% of what WebTrends
> indicates we should be serving.
TO WHICH KAREN DILLON <Karen_at_kidsource.com> REPLIED:
> We've run numerous campaigns through DART at
> Doubleclick. Most are running about 85% of our
> numbers. But sometimes DART is WAY off. For one
> campaign, they said we served 10 times what we
> actually did.
> ...
> We use them because they are specified by the agencies
> that sell the ads.
Point out to the ad agenecies that they are losing
revenue, as you are losing revenue, when the ad is not
served quickly.
When I get an ad that hold me up several seconds, I
stop loading the page and go somewhere else. Sometimes
the ad never seems to load. Sometimes hitting the stop
buttom stops the ad from loading but the rest of the
page loads.
The thing to remember is the the basis of the web is
that it is client driven, not server driven. Design
your web sites so that the client (the broser user)
feels in charge, like Amazon does. Or slaphillary.com
Maybe these unserved ads are the difference in your
numbers. At certain time of the day, the ad servers
just don't seem to work.
Brad Jensen brad_at_elstore.com
President
Electronic Storage Corporation Tulsa OK USA
918-664-7276
LaserVault Report Retrieval & Data Mining
www.Laservault.com
Received on Mon Oct 02 2000 - 14:53:08 CDT
