Re: Clipping services

From: Jay Dressander <jdressander_at_lambert-edwards.com>
Date: Mon 02 Oct 2000 15:09:00 -0500

ILONA JERABEK <ilona_at_queendom.com> WROTE:
> We are considering hiring a clipping service to track
> the success of our PR campaigns. I would appreciate
> any information about the pricing we can expect, your
> experiences with this kind of service, as well as any
> recommended companies that provide clipping service.

First of all, I would certainly recommend a clipping
service. In many cases, especially with products or
services that aren't locally or regionally focused,
articles could appear in media around the country
without the company realizing it.

Pricing depends on the provider, but you can usually
expect somewhere in the area of $250-$275 per month,
with a charge for each clip of approximately $1.50.
Clipping is crucial to the evaluation stage of any PR
program, and this cost is certainly jusitified.

I have had a lot of luck with Burrelles. Other
companies that do clipping include Luce and Bacons, but
I would recommend Burrelles. They do a great job of
reading whatever publication you would like them to,
and they also track the Internet more effectively than
the others.

I hope this information is helpful, and good luck.

Jay Dressander
Lambert, Edwards & Associates, Inc.
p 616 233 0500
f 616 233 0600
jdressander_at_lambert-edwards.com





Received on Mon Oct 02 2000 - 15:09:00 CDT