Re: Clipping services

From: David Meyer <davidm_at_creativworks.com>
Date: Mon 02 Oct 2000 15:12:53 -0500

ILONA JERABEK <ilona_at_queendom.com> WROTE:
> We are considering hiring a clipping service to track
> the success of our PR campaigns. I would appreciate
> any information about the pricing we can expect, your
> experiences with this kind of service, as well as any
> recommended companies that provide clipping service.

Ilona, the best two players out there (IMHO) are
Burrelle's and Bacon's. They cover both online and
offline press. They'll both charge you a flat "reading
fee" per month (around $250-275) plus a per-piece
charge for each clipping ($1-2). Video transcripts are
a little more expensive.

Hope this helps,

David Meyer
Director, Business Development
Creativworks - full service advertising,
marketing and PR for any-sized business
"an ad agency on every desk"





Received on Mon Oct 02 2000 - 15:12:53 CDT