Re: Online marketing for a celebrity

From: Yadir Ruiz <ymra_at_pizazzconsulting.com>
Date: Tue 03 Oct 2000 15:01:28 -0500

IAN LEICHT <onlineadvertising_at_thecampus.com> WROTE:
> The company I work for is building an online company
> for a high profile celebrity. I think it is fairly safe
> to assume that her name is a common search term.
> ...
> While we are not launching the company with
> "hername.com", I have noticed that "hername.com" is
> already registered and is a redirect to some celebrity
> oriented site. Is it safe to assume that this is a
> violation of trademark?

There is an excellent article on this VERY same subject
at the following URL:

http://www.bizreport.com/marketing/2000/09/20000922-1.htm

Domain-Name Disputes Get Personal
By Jayne Lytel, Washington, D.C.

yadir ruiz
pizazz consulting, inc.
snaz up YOUR business (sm)
www.pizazzconsulting.com
main: 703.781.5880
direct: 703.218.1642
fax: 703.738.2135
ymra_at_pizazzconsulting.com





Received on Tue Oct 03 2000 - 15:01:28 CDT