Re: New Product idea

From: Havah Hope <havah_at_aperfectdealer.com>
Date: Fri 06 Oct 2000 12:36:41 -0500

HAVAH HOPE <havah_at_aperfectdealer.com> WROTE:
> What we really need is an epinions for B2B users. I
> know that if I could go to a website and search for a
> site I was considering advertising on and see if other
> people who had advertised there recommended it or
> recommended against it, I would be visiting practically
> every day. Not to mention getting impartial
> recommendations on software for the back end of my
> site.

TO WHICH ANGIE BOLDWYN <boldwyn_at_accessus.net> REPLIED:
> You've read my mind. I'm working on a system that
> would let both publishers and advertisers review and
> rate ad purchases, networks, and the such called
> AdAdvocate. It's currently in production.

Thank you, thank you, thank you.

> Here's my question -- what kind of tools and
> information would you like to see on such a site?

Personally, I would the site to offer an easy to
understand but pretty comprehensive rating system.
Like the multiple line star system used at epinions,
where there is an overall or average rating but there
are several components used to create that rating and
one can see that.

I would also want to see reviews done by the users of a
product or service. For instance, if I advertised on
the NY Times on-line site, i could go to your site and
write a "review" of the experience. That I thought the
NY Times offered a great value for the money or not,
etc.

Amazing search capabilites! I should be able to search
under the specific name of a site or product and go
straight to their reviews or maybe search under "all
advertising site rating 3 stars or above" so that when
I am starting a campaign I can see a listing of sites
others thought were good. Many sites as far as I can
tell do not spend enough time on their search engine.
There is no such thing as too many search terms. You
never know how someone else will phrase a search. For
instance, on our site you can search under a feature of
the shoe, model number, type of shoe, size of shoe,
etc. I am constantly working with the technical people
to expand the way that shoes on our site are listed in
the search engine.

The site should seperate between people who are
actually current and former advertisers reviewing a
site and a "proffessional" review (ie a review of a
site by someone other than the actual advertiser).

I think that is a good start.

On a personal note, please let me know when it is up
and running.

Havah Hope
Internet Alliances Manager
A Perfect Dealer, Inc.
havah_at_aperfectdealer.com





Received on Fri Oct 06 2000 - 12:36:41 CDT