Revenue vs. Traffic and Exposure

From: Gil Lavie <>
Date: Mon 09 Oct 2000 11:26:58 -0500

Our site recently launched. At this present stage,
we're more interested in exporsure and traffic than in
immediate CPM revenue. Could a banner exchange serve my
purpose here?

Am I better off serving banners on my site and
reinvesting those proceeds in targeted banner ads on
other sites? Or can a good banner exchange offer me
this same end with a better ROI?

Does anyone have experience with this issue?

Gil Lavie
VP Marketign, IncrediMail Ltd.

Received on Mon Oct 09 2000 - 11:26:58 CDT


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