Re: The Psychology of pricing
MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> I've been following eBook discussions in various
> forums. Talk about one of those armchair industries
> where everyone has an opinion! Electronic publishing
> has been around at least since Project Gutenberg
> started its free etext library of public domain works
> on a Xerox server around 1970. And yet we're still
> trying to figure out all the rules.
TO WHICH BRAD JENSEN <brad_at_elstore.com> WROTE:
> Book publishing and distribution has a lot of markup in
> it - about 60% of the retail price of a book is markup
> after it leaves the publisher, perhaps more.
>
> So an ebook that costs 40% of the paper version is
> still just as profitable to the publisher, all else
> being equal.
hey all,
I'd have to agree with Brad on this one for sure. All
that is happening here is that you get the text (on
screen) and about as fast as you would ever need too.
Profit margin would basically be the same. You are
simply cutting out two middle men, Possibly three (if
you live in a smaller town.
And then it is the book itself. Hand held and read in
any position you want and given to you from a
treasured friend or family member for you to have and
hold and pass down.
I'm forty-seven and I still believe in all that stuff.
Both my children as well, 20 and 12 years of age.
And many of us forget than forty or fifty percent of
the nation has no access to a computer. And don't say
it is their fault. It took me a long time to get one
myself. And, I am familiar with communities that can't
supply these units. I am working on a project to get
a computer lab opened for just such folks.
All said and done on my part I believe the book is here
to stay.
PEACE,
ODAAT,
And God Bless You and Yourn,
Tom G
Received on Mon Oct 09 2000 - 13:33:40 CDT
