Specialised B2B IT Marketing

From: Keith Lacy <keithl_at_vistatec.ie>
Date: Thu 12 Oct 2000 14:15:36 -0500

Hi,

I'm a marketing executive for a sofware/e-commerce
localisation and internationalisation company based in
Dublin, Ireland. I'm trying to step up our use of the
Internet for marketing purposes. Currently we have a
website and have registered with all major search
engines, being an IT company we have taken care of all
the mundane issues such as incorporation of web address
into all other marketing material etc... We also
distribute our press releases online through a number
of wire services but I still think we could be using
the the Internet more. Bearing in mind we offer a
specialised B2B service to other IT companies, I am
finding it difficult to increase/improve our marketing
activites online, any ideas ? I'm not sure that
something such as a banner campaign is the best route
to take given the high-involvement specialised services
that we provide. Any thoughts/comments would be
greatly appreciated.

Keith Lacy

Marketing Executive
VistaTEC Limited
Osborne House
Earlsfort Terrace
Dublin 2
Ireland
Tel: +353-1-661-9644 ext. 207
http://www.vistatec.ie/





Received on Thu Oct 12 2000 - 14:15:36 CDT