Re: Tracking traffic and orders

From: Anton Pachkine <anton_at_27Stars.com>
Date: Fri 13 Oct 2000 14:46:55 -0500

Hi Jake,

JAKE KLAMKA <majon_at_majon.com> WROTE:
> the referer information logged at HitBox. Is there
> anyway to get a better idea of where our traffic is
> coming from?

We are using AXS script for tracking visitors flow
thru the site and for referrals. It's much more
accurate than all web based trackers like Hitbox. I've
heard Hitbox is recording only 2/3 of your actual
traffic.

Another solution is a server log file analyzing script
or software (like WebLog).

> We have also been creating individual redirect pages
> for each new form of advertising we do so we can track
> the traffic gained as a result of the promotion.

For marketing campaigns tracking I would suggest
ROIbot Pro account. We've been using it for several
months and quite happy with it. One of their services
is tracking the effectiveness of your ad campaigns (or
any link actually). We've used the CGI script before
but ROIbot service is much easy to manage.

You can find the description of ROIbot, AXS
and WebLog here:
http://www.OnlineBusinessDirectory.org/TOOLS/Tracking/

Hopes this helps.

Anton Pachkine [ anton_at_27stars.com ]
www.27stars.com - The Secrets of Business Web Design





Received on Fri Oct 13 2000 - 14:46:55 CDT