Re: News Story Pitching - Call & Blab?

From: Kathleen Bowers <kathleen_at_hirerocket.com>
Date: Mon 16 Oct 2000 15:13:19 -0500

LAWRENCE WAN <ivitae_at_mail.com> WROTE:
> Do any PR, Marcom & Marketing experts out there have
> any tales & advice on what truly works when pitching
> a story? How about sending a pitch email 1st, then
> calling? Or, is calling not effective, since it takes
> forever to reach the journalist, & they never listen
> unless you're a close contact?

Lawrence,

Yes, there's an art to this. But start with a very well
written piece that a lazy reporter might just be able
to plug in as his/her day's work. (That's what my
company does, of course.)

Then fax or email, follow up with a call, fax or email
again when they tell you they didn't get it, call again
with a great leading question to get them to pull it
out and read it -- and then give them some more juicy
tidbits that they can add to the story. And, have fun
with it -- they'll enjoy the call when your people are
enjoying the call.

More of an art than a science...

--Kathleen





Received on Mon Oct 16 2000 - 15:13:19 CDT