Re: Specialised B2B IT Marketing

From: Gil Lavie <coffee_at_netvision.net.il>
Date: Mon 16 Oct 2000 15:20:40 -0500

KEITH LACY <keithl_at_vistatec.ie> WROTE:
> Bearing in mind we offer a specialised B2B service to
> other IT companies, I am finding it difficult to
> increase/improve our marketing activites online, any
> ideas ? I'm not sure that something such as a banner
> campaign is the best route to take given the
> high-involvement specialised services that we provide.

Hi Keith,

Maybe you can also look into the following
opportunities:

1) Sponsorship of related Newsletters, special interest
   groups etc.
2) Limited but highly targeted banner campaign.
3) Active Discussion group activity, including creating
   your own.
4) Send hard copy Press Kit and Press Releases to
   people/sites that your service may interest. Press
   Releases tend to be swallowed up in the wire services.
   It will no hurt to follow-up with actual print.
5) Think Viral: Give an incentive to your existing
   customers to bring new ones (and market for you) in the
   form of discount etc.

VP Marketing
IncrediMail Ltd.
www.incredimail.com





Received on Mon Oct 16 2000 - 15:20:40 CDT