Re: News Story Pitching - Call & Blab?

From: Chris Lenois <chris.lenois_at_tenagra.com>
Date: Tue 17 Oct 2000 10:26:55 -0500

ION VITAE <ivitae_at_mail.com> WROTE:
> Do any PR, Marcom & Marketing experts out there have
> any tales & advice on what truly works when pitching a
> story? How about sending a pitch email 1st, then
> calling? Or, is calling not effective, since it takes
> forever to reach the journalist, & they never listen
> unless you're a close contact?

Ion,

Journalists are individuals, so each one has their own
preference (if they have a preference at all). I think
sending an email first is always the best because it's
puts them at their leisure about responding, then I
wait an appropriate amount of time, (again dependent
on the urgency of the project) and follow up with a
phone call if necessary. But a number of journalists
do respond to the email if the pitch is compelling
enough, which is the one constant. Making it
newsworthy and having a person to interview seem to
encourage better responses.

Best of Luck!

Chris Lenois
Vice President, Internet Publicity Services
The Tenagra Corporation
www.tenagra.com





Received on Tue Oct 17 2000 - 10:26:55 CDT