Re: News Story Pitching - Call & Blab?

From: Amy Bellinger <amylooo_at_worldnet.att.net>
Date: Tue 17 Oct 2000 10:39:01 -0500

ION VITAE <ivitae_at_mail.com> WROTE:
> Do any PR, Marcom & Marketing experts out there have
> any tales & advice on what truly works when pitching
> a story? How about sending a pitch email 1st, then
> calling? Or, is calling not effective, since it takes
> forever to reach the journalist, & they never listen
> unless you're a close contact?

Ion, I did PR for years. Though not for a long time,
since the world has changed. The customary way always
was to first send a news release or press kit (or news
alert if an event). Though in practical terms, unless
it's a small publication, the editors won't recall
getting it when you call.

Things to consider: target the pitch to a particular
writer who seems to be into covering things like your
story; always think about what you're pitching from the
publication's point of view, which means you have to
know the publication -- "you haven't done anything on
'net phobia for a while; here's a great example."

Amyloo
amyloo3_at_home.com
http://pemberley.com





Received on Tue Oct 17 2000 - 10:39:01 CDT