Re: News Story Pitching - Call & Blab?
ION VITAE <ivitae_at_mail.com> WROTE:
> Do any PR, Marcom & Marketing experts out there have
> any tales & advice on what truly works when pitching a
> story? How about sending a pitch email 1st, then
> calling? Or, is calling not effective, since it takes
> forever to reach the journalist, & they never listen
> unless you're a close contact?
I have read some of the responses and I think one
important point that hasn't been mentioned is that you
would far more likely get your story featured by a
reporter if he/she feels that you're owed a feature.
If you become a "source" for reporters' research or
have offered them leads on other companies that
resulted in published articles, they will most likely
feature your own when the time is right. You will then
only need to write a letter that goes "Hello Reporter
X, remember me? I gave you the lead that led to your
breaking story on CompanyX Inc..."
It would also be useful to build a contact sheet.
Anytime you read an article that's related to your
industry, write down the reporter's name, publication,
email address if visible, and what they covered on.
Reporters like it when you know their areas of
Received on Thu Oct 19 2000 - 14:09:07 CDT
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.|
Online Advertising Industry Leaders:
Local SEO with Video
Austin Web Design
Add your company...