Re: Stats on Conversion

From: Jim Meskauskas <jimm_at_Mediasmithinc.com>
Date: Fri 20 Oct 2000 11:17:16 -0500

STEPHANIE EVANS <stephanie_at_AgileIndustries.com> WROTE:
> I'm trying to find out if conversion rates are higher
> from banners that launch a new browser window with the
> advertiser's site; OR by sending them straight from the
> banner on their destination site to the advertiser's
> site.

If you are asking do banner launched pop-ups convert
better than just regular banners that answer is, no.
What is higher are the response rates, not the take
rates...

Jim

Jim Meskauskas
Mediasmith
Chief Internet Strategist
Land (Main): 212-551-7995
Land (Direct): 212-551-7904
Air: 510-499-6972
Fax: 212-551-7911
e: jimm_at_mediasmithinc.com





Received on Fri Oct 20 2000 - 11:17:16 CDT