Re: Surveys

From: Rick Bruner <rick_at_bruner.net>
Date: Fri 20 Oct 2000 11:23:57 -0500

JOHN FLEMING <flemingj_at_technobrands.com> WROTE:
> Has anyone had any experiences in tracking behavior of
> click-throughs through focus group research? We are
> thinking of calling a sample group (we have their phone
> numbers because they've called our Sales Floor) of
> online visitors to survey them about reason for visit,
> number of visits, buying decisions, etc. Does anyone
> know of firms that will do this? Thanks.

John,

One firm I know that specializes in this kind of focus
group testing, particularly of design usability is
User Interface Engineering, www.uie.com. One of their
principals, Jered Spool, is a hilarious speaker you
are likely to see at lots of industry shows.

Good luck,

Rick





Received on Fri Oct 20 2000 - 11:23:57 CDT