Re: Tracking Rich Media Banner Advertising

From: Damien Healy <Damien_Healy_at_BMCMedia.com>
Date: Mon 23 Oct 2000 20:36:13 -0500

GLENN SMITH <gsmith_at_digitalbridge.com> WROTE:
> I've been told that Rich Media banners cannot be
> tracked from a click through standpoint, but can be
> tracked by impressions. Is that true, and does anyone
> on this list know of an Ad Serving service that does
> track rich media impressions and click throughs?

This is absolutely incorrect. Rich Media clicks can be
tracked through any professional adServing system,
although they often require specific coding methods.

Regards,

Damien Healy
Technical Innovations Manager
adlab - BMCMedia.com





Received on Mon Oct 23 2000 - 20:36:13 CDT