Re: Stats on Conversion

From: Kate Kaye <kate_at_lowbrowlowdown.com>
Date: Mon 23 Oct 2000 20:44:55 -0500

STEPHANIE EVANS <stephanie_at_AgileIndustries.com> WROTE:
> I'm trying to find out if conversion rates are higher
> from banners that launch a new browser window with the
> advertiser's site; OR by sending them straight from the
> banner on their destination site to the advertiser's
> site.

Have you considered the launch of a pop-up window as
opposed to a new browser window? In my experience
writing/discussing campaign case studies with various
advertisers, many agree that users are more apt to
interact or respond to an ad that does not take them
away from the content in which they are engaged.

Kate Kaye, Freelance Writer
kate_at_lowbrowlowdown.com
The Lowbrow Lowdown, Commentary with Bite
http://www.lowbrowlowdown.com





Received on Mon Oct 23 2000 - 20:44:55 CDT