Re: Search engine keyword usage

From: Paul J. Bruemmer <paul2_at_web-ignite.com>
Date: Tue 24 Oct 2000 20:07:59 -0500

STACY WILLIAMS <stacy_at_kilgannon.com> WROTE:
> I'm looking for resources to determine how often
> people are using certain key words in the search
> engines. I know about GoTo.com's resource
> but do the other search engines (or any
> third-party sites) tell you which key words are
> being used most often?

Stacy, One tool I've found useful is available at
http://www.wordspot.com/ The service scans several
engine databases for phrases searched that week. You
input a "word" like: insurance, and the returning email
provide you with 500 phrases with the word "insurance"
in them.

It's been a helpful tool, however; ultimately it
requires some trial and error. I always dig deep into
the client web site and literally cross-examine my
client for every angle of their business offering.

When you combine tools such as WordSpot with careful
consideration of the subject matter, how it affects
people, where it might be located or available, what
degree or level of service or product is involved, who
is making the offering, who their co-brands are,
affiliations, etc., you begin to develop the best key
phrases for an SEO campaign.

Best regards,

Paul J. Bruemmer, CEO

We build traffic to your site
www.web-ignite.com
Web Ignite Corporation
250 Storke Road, Suite 14
Goleta, CA 93117
805.961.1778 p
805.562.0023 f





Received on Tue Oct 24 2000 - 20:07:59 CDT