Re: Tracking Rich Media Banner Advertising

From: Marlin Glaspey <medmaster_at_medexplorer.com>
Date: Thu 26 Oct 2000 14:28:54 -0500

GLENN SMITH <gsmith_at_digitalbridge.com> WROTE:
> I've been told that Rich Media banners cannot be
> tracked from a click through standpoint, but can be
> tracked by impressions. Is that true, and does anyone
> on this list know of an Ad Serving service that does
> track rich media impressions and click throughs?

I have just learned from DoubleClick DART that they are
unable to track Java Side Rich Media Banner ads served
by a 3rd party...

This news came with great dissatisfaction as I moved
over to their software expecting that this was
possible. I have discussed this with their tech
support to great length... They have no workaround,
unless the 3rd party ads ad specific DART code to their
ad call...

This is perhaps not an option for 3rd party servers, as
their ad coding serving a campaign may be serving the
same coding through a variety of ad serving software
products...

Marlin Glaspey
MedExplorer





Received on Thu Oct 26 2000 - 14:28:54 CDT