Too much "rich media" pushed to IW Fall 2000 journalists

From: Ramon Ray <ramon_at_smallbiztechnology.com>
Date: Fri 27 Oct 2000 12:05:58 -0500

I'd really like your opinion on this:

There's been many posts about rich media, and I'm sure
it has it's place. Heck it even looks nice and cute
and some companies can even throw in some
interactivity.

HOWEVER, there's a time for everything. The PR and
marketing professionals hired by Internet World
participating vendors are working hard to get the
media to talk with their clients.

For the most part, I got a lot of text messages (I
won't go into the PR aspect in this forum), however,
some of them sent huge, annoying, slow to open rich
media. True, the PC I get my email at only has 64MB of
RAM and is 300MHZ or so.

However, a word of advice - for companies sending email
solicitations to people, you've got to really think
about who your audience is.

I would think that journalists being targetted by
hundreds of PR people and getting a steady flow of
email would want short, text based email. No 100KB PDF
files, don't make me go to a web site to see your dumb
logo, and please don't push time wasting rich media
into my email box.

What do you think? What's more affective - a plain ASCI
- Come to our new whiz bang technology booth" or a
rich media "Come to our new whiz ban technology booth"

If you want to put a link to your cool video fine, but
I'd think it's best to let me pull it and not have it
pushed to me.

Ramon Ray, ramon_at_smallbiztechnology.com
Editor/Analyst http://www.smallbiztechnology.com
Small Business Technology Report
http://www.smallbiztechnology.com/sbtr.htm
Author, "Small Business Technology Survival Guide"





Received on Fri Oct 27 2000 - 12:05:58 CDT