News Story Pitching - Call & Blab?

From: Marcus Osborne <amarao_at_putra.net.my>
Date: Fri 27 Oct 2000 12:24:56 -0500

LAWRENCE WAN <ivitae_at_mail.com> WROTE:
> Do any PR, Marcom & Marketing experts out there have
> any tales & advice on what truly works when pitching
> a story? How about sending a pitch email 1st, then
> calling? Or, is calling not effective, since it takes
> forever to reach the journalist, & they never listen
> unless you're a close contact?

TO WHICH ROB FRANKEL <rob_at_robfrankel.com> REPLIED:
> 1. We sent an e-mail to the editor, with a short blurb
> about how their issues were addressed by the book.
>
> 2. We sent the editors who replied that they were
> interested a copy of the book.
>
> That's pretty much it.

rob frankel, has, imho, the right idea.

think how much mail you get? think how much mail an
editor gets? you probably read everyone and act on a
couple. the rest you may keep for action later. in the
fast paced news world where a new story really is a new
story and often more interesting than your story, there
has to be something in it for the editor. rightly or
wrongly.

free gifts, they work every time. if your people are
good and you know a bit about the editor so that you
get something that'll appeal to him, not the person
buying the gift, then you're practically guaranteed
some coverage. it's on page 817 of the marketing
promotions bible - the book none of use anymore.

Marcus Osborne
Managing Director
Tiger Publishing Sdn Bhd
amarao_at_putra.net.my
Tel: +6 03 7665 1930
Fax: +6 03 7665 1932.

 



Received on Fri Oct 27 2000 - 12:24:56 CDT