Re: Surveys

From: Ken Ruck <kpruck_at_hotmail.com>
Date: Mon 30 Oct 2000 15:15:08 -0500

JOHN FLEMING <flemingj_at_technobrands.com> WROTE:
> Has anyone had any experiences in tracking behavior of
> click-throughs through focus group research? We are
> thinking of calling a sample group (we have their phone
> numbers because they've called our Sales Floor) of
> online visitors to survey them about reason for visit,
> number of visits, buying decisions, etc. Does anyone
> know of firms that will do this? Thanks.

John,

Focus groups are not always the correct answer.
Several reasons are that doing focus groups removes
the user from your site, takes them out of the buying
stream, and most survey are too long and have a bad
completion rate. The guys who have figured out how to
survey correctly on the Net as well as really find out
what your customers are thinking are cPulse.
www.cPulse.com is a division of Gartner Group. Check
them out.

Ken Ruck
CMO
Raging Hippo, Inc





Received on Mon Oct 30 2000 - 14:15:08 CST