Re: Is it spam if it's targeted?

From: John Gaskill <gm_at_info-central-usa.com>
Date: Tue 31 Oct 2000 15:35:07 -0500

MARK PEPER <mark_at_hirerocket.com> WROTE:
> We did an email campaign to a very targeted group.
> Our response was great. 13% of the group came back to
> our site and over 5% did exactly what we wanted them to
> do. . . My question is: Would this be considered
> spamming?

TO WHICH MIKE DRIEHORST <miked_at_lmgnet.com> REPLIED:
> Eventually, unsolicited, but legitimate targeted e-mail
> marketing will be more accepted and more of a common
> practice.

This is unlikely and the reverse is more likely. As
internet usage continues to increase, available
bandwidth becomes more limited. Mass mailings are big
hogs of bandwidth and server resources.

Let's not forget the recipient... who, as the internet
expands will be ever more assaulted by UCE and like it
less, not more. As a result, ISPs will make it even
easier to eliminate spam as a selling feature.

Anyone who believes that SPAM is gaining greater
acceptance is being misled or is suffering from
delusions.

Regards all,

John Gaskill
gm_at_info-central-usa.com





Received on Tue Oct 31 2000 - 14:35:07 CST