Re: Web Site Selling process

From: Alec Ellis <alece_at_glopro.com>
Date: Tue 31 Oct 2000 15:49:06 -0500

JEFFREY STANIFORTH <affirm_at_affirmware.com.au> WROTE:
> I have a site (www.affirmware.com.au) that is currently
> getting about 150 hits per day.
> Out of this, I get 1 or 2 sales per month, not good.
>
> I have purchased "Make-your-site-sell" and "The insider
> secrets to marketing your site on-line" and have
> implemented some of the ideas.
>
> I was hopping for 1 sale per day, 1%, is this
> reasonable?
>
> Could someone give me some feedback on what I am doing
> wrong. I am guessing it might be the copy? I am going
> to add a FREE 7 part Affirmation Course next week, also
> a FREE raffle.

Dear Jeff,

I looked at your website... You have a lot of click on
Interactive info... which is good... but WHY have you
got it all at the bottom. Making a sale is difficult
because by the time they have got half way through the
intro and the hype, they may have had enough, and the
software and the books (your income) is at the
bottom.... also other related links are
important...this shows you are prepared to educate
them... people return for this stuff.

1. Cut the Front page down..... You have 4 headings at
the top.... WHY aren't they being used? Make four more
new web pages, and link to them from these pics. Take
all info related to them and put on thee pages. Get rid
of it all from the front page.

2. Put your history info, etc ..at the bottom, or on
another web page...DONT thrust it in people faces....
sorry...but it can be boring...(to net users
especially, who like to browse FAST).

3. It is a well documented fact that browsers will wait
6 to 7 seconds to download a site... BUT it is not
commented, much, on how long they are prepared to
stay.... to test the information presentation. Users
get frustrated when web masters DONT come to the point.

4. Do you want to really make sales? Then get your
products to the top.... your products and prices are
hidden...and your GURU status is not being tested,
introduce some news and show your resources, and OTHER
links, near the top.

5. Unfortunately, you are in a field that is
overloaded... there are SO many of these type of web
sites.... BUT...this is why I left this till
last...DONT dismay.... the others are NOT promoting
themselves properly...they are all sitting there hoping
someone will look at them...and the most they have done
is ...(likely) Submitted to the search engines, joined
banner ad schemes, and made an Ezine, listed in some
obscure directory...which in its own life, probably
hasn't been promoted either!!!

Go to www.dejanews.com search on he power search for
your subject, or related subjects.... Relationships,
prosperity, Education, Health etc etc.... and TALK to
people... see what they want...then let them know you
what you have.... you don't have to blast them with
ads.... just talk.... join discussion lists that talk
about your subject, think what sort of people would
benefit, go to that list and listen and give advice,
help etc... then put your link at the bottom.

Go to "Ezine directories", ... (search the engines for
them, Google.com, Yahoo.com, etc etc) write about your
subject... then send indu=ividually to each RELEVANT
Ezine ... ie
http://www.meer.net/~johnl/e-zine-list/zines/ then send
out your articles (self written). If you get ONE
article into these, you may hit a few thousand people
in one hit.... with a good looking site and info
readily available on first site, prices products and
miniature intros.... voila!!!!

When you submit to search engines.... do it EVERY
month.

Email people!!!! Talk to people... you are, after all,
peddling a "people" oriented subject.

Sorry this is a shock, but I am well qualified in what
I say... believe me. This stuff works.

Good luck
Alec Ellis
Glopro - www.glopro.com





Received on Tue Oct 31 2000 - 14:49:06 CST