Re: Tracking Rich Media Banner Advertising

From: Michael Martinez <Michael_at_xenite.org>
Date: Wed 01 Nov 2000 18:09:34 -0500

GLENN SMITH <gsmith_at_digitalbridge.com> WROTE:
> I've been told that Rich Media banners cannot be
> tracked from a click through standpoint, but can be
> tracked by impressions. Is that true, and does anyone
> on this list know of an Ad Serving service that does
> track rich media impressions and click throughs?

TO WHICH MARLIN GLASPEY <medmaster_at_medexplorer.com> REPLIED:
> I have just learned from DoubleClick DART that they are
> unable to track Java Side Rich Media Banner ads served
> by a 3rd party..

Java is a poor tool for the Internet anyway. It was
designed for corporate intranets. Requiring a browser
to start up the java engine just to serve an ad is
adding a tremendous delay on slower machines. That's
like deliberately excluding part of your target
audience. People don't like it when the browser
appears to lock up because it's loading plugins,
starting java, etc. That's why a lot of people
(including me) turn off java.

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Received on Wed Nov 01 2000 - 17:09:34 CST