Re: Web Site Selling process

From: Tina Reed <tina_at_mail.marketnetconsulting.com>
Date: Wed 01 Nov 2000 18:38:15 -0500

JEFFREY STANIFORTH <affirm_at_affirmware.com.au> WROTE:
> Could someone give me some feedback on what I am doing
> wrong. I am guessing it might be the copy? I am going
> to add a FREE 7 part Affirmation Course next week, also
> a FREE raffle.

Jeff, right off the bat I would say that your home page
needs to be redesigned. You should market the heck out
of it, but you need a good foundation first which
should be built based on your website goals. (You can
do much better than 1 sale a day.)

Be very clear what the site is about on the first page
that you see, without causing users to scroll down.
What are affirmations and how can they help people?
That information should be visible on the first page
when the site loads. Keep in mind that people use
different screen resolutions, so the most important
information should be at the top. Don't make people
work to find out about your site.

The web page needs to be broken out into different
pages. There is too much data here. Make the site
easy to navigate. Make the order form accessible with
links. Also, if you want a good chance of getting your
site indexed, it will benefit you by having more than
one page. Move your testimonials. Don't put them at
the bottom where no one will see them. They help sell
the product.

The graphics should be sized and re-arranged on the
page. Why is the counter at the top of the site?
Don't advertise that you aren't getting much traffic.
Anyway, counters are usually inaccurate. Get good
reports so you can track your traffic and marketing
methods.

After you have made changes, market the site where you
can target it best. Use top search engines and
directories with effective keywords you have
researched. Start an educational newsletter by
implementing an opt-in list carefully, only after you
have researched good technique and have content.

Hope this helps. If you need resources, email me
directly. I'll be glad to help out.

Tina Reed
http://marketnetconsulting.com
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join-netmarketingnews_at_marketnetconsulting.com





Received on Wed Nov 01 2000 - 17:38:15 CST