Re: Too much "rich media" pushed to IW Fall 2000 journalists

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 01 Nov 2000 18:49:02 -0500

RAMON RAY <ramon_at_smallbiztechnology.com> WROTE:
> I'd really like your opinion on this:
>
> For the most part, I got a lot of text messages (I
> won't go into the PR aspect in this forum), however,
> some of them sent huge, annoying, slow to open rich
> media. True, the PC I get my email at only has 64MB of
> RAM and is 300MHZ or so.

Maybe it's me, but when I get "rich media" stuff that
makes my browser crash, or worse yet, 100 ton
attachments, I make a mental note not to do business
with those companies unless I absolutely have to.

To me, it shows a complete lack of care -- or even
interest -- that those companies have about their
recipients at the other end of the line, many of whom
are on dial up.

Rob Frankel

Rob Frankel, consultant and author of "The Revenge of
Brand X: How to build a Big Time Brand on the web or
anywhere else." on sale at
http://www.therevengeofbrandx.com
Big Time Branding (SM) http://www.robfrankel.com
AIM: ROBFRANKEL * 818-990-8623 or 1-888-ROBFRANKEL
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Received on Wed Nov 01 2000 - 17:49:02 CST