Re: Web Site Selling process

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 03 Nov 2000 13:18:15 -0500

JEFFREY STANIFORTH <affirm_at_affirmware.com.au> WROTE:
> I have a site (www.affirmware.com.au) that is currently
> getting about 150 hits per day.
> Out of this, I get 1 or 2 sales per month, not good.

I visited your site, and it has some good information
on affirmation.

I have the Wallace Wattles book on one of my web sites,
www.websyte.com/unity. I'm also the author of
'Prosperity Step By Step.' See www.actasif.com.

I don't agree with the other response that says people
today are less spiritual than 30 years ago. Witness
the sales of Chicken Soup for the Soul, Conversations
with God, Deepak Chopra, Celestine Prophecy, etc.

In any case, this is the internet. Your audience is not
everyone. It can be 1% of the world and it is still
huge.

But basic marketing and web design techniques still
apply.

First of all, you have 20 web pages all run together as
one page. You really need to break it up as separate
pages and link them together with hyperlinks. That's
what people expect to see. Remember the internet is
self-service publishing for the client.

Second, your offer is really unclear. What are you
selling? Is it a computer program? What kind of
computer does it run on? Your description tells how it
works, not why I want it.

I think you would be better off to split your pages up,
then put teasers for the information you are presenting
on the site. and make your course the offer. You have
people who have made a value judgment - they want to
spend time on the internet - why are you trying to sell
them something that takes them away from the internet?

Put together something that works with your 150 people
a day, and then you can expand it to thousands.





Received on Fri Nov 03 2000 - 12:18:15 CST