Re: Is there a list of Top20 Interactive Agencies?

From: Tom Cuthbert <tom_at_mktiq.com>
Date: Fri 03 Nov 2000 13:37:05 -0500

DANIEL COLLICO SAVIO <CollicoD_at_advance.com.ar> WROTE:
> I work at a major ISP in Argentina. I am trying to
> do some development which requires an Agency with both
> absolute Internet skills and "brick & mortar" clients.
> Before doing some hard surfing, I wonder if there is a
> "Top20" interactive agencies ranking somewhere.

Hi Daniel,

Adage.com provides a list of the "Top 100" Interactive
agencies at:

http://adage.com/dataplace/archives/dp454.html.

Be careful though, the waters are murky! The problem
began with traditional agencies trying to incorporate
interactive advertising without fully understanding the
distinct differences and need for tracking.

(Great Wall Street Journal article from 7/21/00 re: Lipton,
http://interactive.wsj.com/articles/sb964129351674185556.htm)

Then, interactive agencies began "migrating" to
traditional advertising without the depth of experience
that it requires. Finding a firm that has competence
in both arenas, as well as branding experience will be
tough. I hope this list helps, but my guess is that
you may not find the firm you are looking for on any
list.

Tom Cuthbert
Marketecture
www.MKTiQ.com





Received on Fri Nov 03 2000 - 12:37:05 CST