Re: Too much "rich media" pushed to IW Fall 2000 journalists

From: Marcia Yudkin <marcia_at_clickz.com>
Date: Mon 06 Nov 2000 17:07:49 -0500

ROB FRANKEL <rob_at_robfrankel.com> WROTE:
> Maybe it's me, but when I get "rich media" stuff that
> makes my browser crash, or worse yet, 100 ton
> attachments, I make a mental note not to do business
> with those companies unless I absolutely have to.
>
> To me, it shows a complete lack of care -- or even
> interest -- that those companies have about their
> recipients at the other end of the line, many of whom
> are on dial up.

No, Rob, it's not just you! I'm on dial-up, using Web
access to get my business email, and it burns me
up when I see someone sending me an email message that
takes 15 minutes to download and then I learn that it
was someone sending an unsolicited media kit.

These people go into a special file I have created
called "clueless." Someday soon I'm going to write an
article exposing all the many varieties of marketing
cluelessness. They basically all stem from a failure
to use lack of common sense.

In this case, sending a 15-minute download to someone
who hasn't requested it is the equivalent of cornering
someone at a networking event and subjecting them to
a 15-minute sales pitch -- when they're not even a
prospective buyer! The clueless folks' reasoning seems
to be, it costs me nothing so therefore it must be
something I should do.

Marcia Yudkin
ClickZ Forum Moderator http://www.clickzforum.com
Author, Internet Marketing for Less Than $500/Year
Just published by Maximum Press
http://www.amazon.com/exec/obidos/ASIN/1885068522/qid=970050033/sr=1-2/002-0201222-6518408
http://www.yudkin.com/marketing.htm





Received on Mon Nov 06 2000 - 16:07:49 CST