Re: Tracking Rich Media Banner Advertising

From: Alex Chudnovsky <alexc_at_jungle.com>
Date: Mon 06 Nov 2000 17:10:38 -0500

GLENN SMITH <gsmith_at_digitalbridge.com> WROTE:
> I've been told that Rich Media banners cannot be
> tracked from a click through standpoint, but can be
> tracked by impressions. Is that true, and does anyone
> on this list know of an Ad Serving service that does
> track rich media impressions and click throughs?

TO WHICH MARLIN GLASPEY <medmaster_at_medexplorer.com> REPLIED:
> I have just learned from DoubleClick DART that they are
> unable to track Java Side Rich Media Banner ads served
> by a 3rd party..

TO WHICH MICHAEL MARTINEZ <Michael_at_xenite.org> REPLIED:
> Java is a poor tool for the Internet anyway. It was
> designed for corporate intranets. Requiring a browser
> to start up the java engine just to serve an ad is
> adding a tremendous delay on slower machines.

Well, just because *current* *evolving*
*implementation* of Java in browsers is too slow for
*ads* doesn't mean it's a poor tool for the Internet,
quite opposite actually, Java has certain properties
that make it the tool of choice for the Internet.

Using it for ad's in current situation is not wise,
something I full agree with.

Alex





Received on Mon Nov 06 2000 - 16:10:38 CST