Targeting a specialized market without spamming

From: Morganne Davenport <lightoller_at_mediaone.net>
Date: Tue 07 Nov 2000 20:27:29 -0500

FRANK CATALANO <frank_at_catalanoconsulting.com> WROTE:
> As to the practice of harvesting mailto: addresses on
> Web sites for a mass mailing -- that's a bad idea.
> Those addresses are for the convenience of potential
> customers. Some sites even use special mailto:
> addresses on Web sites only for tracking purposes --
> and believe me, if I get bulk UCE sent to one of those
> addresses, it goes right to SpamCop.net. It's a bad way
> to start a business relationship, or solidify a
> company's reputation.

I just recently joined your mailing list. I am in a
situation where I am trying to market a press release
service to political activists, non-profit groups, and
small businesses. We haven't really marketing to small
businesses. We have tried to find opt-in lists for
social activists, but it is hard to find that type of
list. I have gone out on the web; gotten addresses
from websites. I then sent out a introductory email.
This has brought some success to the site. Anyway, I
don't know what my other options are for marketing. It
is a specialized market so to speak. What else can I
do?

Michelle





Received on Tue Nov 07 2000 - 19:27:29 CST