Re: Tracking Rich Media Banner Advertising

From: Chuck White <chuck_at_advancerecruitment.com>
Date: Thu 09 Nov 2000 15:39:08 -0500

ALEX CHUDNOVSKY <alexc_at_jungle.com> WROTE:
> Well, just because *current* *evolving*
> *implementation* of Java in browsers is too slow for
> *ads* doesn't mean it's a poor tool for the Internet,
> quite opposite actually, Java has certain properties
> that make it the tool of choice for the Internet.
>
> Using it for ad's in current situation is not wise,
> something I full agree with.

Java is nearly impossible to implement to clients
(browser clients, I mean) because of the multitudes of
Java Virtual Machines out there. What works on one
machine doesn't necessarily work on another, and what
works in one browser doesn't necessarily work in
another. Browser sniffing doesn't pay, either. There
are just too many user agents (aka browsers) out there.
One would think just about any number of client-side
technologies would work -- Flash, Java, DHTML, but
they're a pain to implement because of a horde of
incompatibility issues. Plus, as you can see from a
variety of posts to this list, there are quite a few
people who just don't like to run into them.

Looking for answers on the client side is probably the
wrong hunting ground. Server-side answers are your best
bet. When someone develops a knock-em dead server side
rich media advertising solution, tracking will follow
closely behind. This server side technology will do
several things:

1. Be visible only to people who both can and want to
   see them
2. Be capable of interacting with back end systems
   (for things like ordering and fulfillment)
3. Be relatively simple to implement and design
4. Be affordable from a development standpoint

I could go on forever, but I have to talk someone out
of a banner ad.

Chuck White
Director, Creative and Product Development
ADVANCE Recruitment Advertising, Inc.
http://www.advancerecruitment.com
e-mail: chuck_at_advancerecruitment.com
Author, Mastering XML Premium Edition, Sybex Books (2001)





Received on Thu Nov 09 2000 - 14:39:08 CST