Re: Too much "rich media" pushed to IW Fall 2000 journalists

From: Janet Attard <attard_at_businessknowhow.com>
Date: Fri 10 Nov 2000 15:15:36 -0500

GIL LAVIE <lavie_at_incredimail.com> WROTE:
> A picture says a thousand words. Add some sound to it
> and you have one powerful tool.
>
> So use it properly and enjoy!

It's only a powerful tool if your intended audience
actually waits for it to load and looks at it and stays
there long enough to click around to find the
information they want.

The important point is the audience. What THEY want and
will USE, not what designers or corporate execs or ad
agencies think looks cool.

Does that mean you throw out the baby with the water?
No. But it does mean you don't put a captain's hat on
the baby and put the kid at the helm of an ocean liner.

Janet Attard, author
- The Home Office and Small Business Answer Book
- Business Know-How: An Operational Guide for
  Home-Based and Micro-Sized Businesses
Start, Grow and Manage Your Business with help from Business Know-How(sm)
http://www.businessknowhow.com
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Received on Fri Nov 10 2000 - 14:15:36 CST