SIMON <SMKSAT12_at_aol.com> WROTE:
> I manage an independent news agency's online site. We
> host a significant amount of audio files on our site,
> and currently receive approximately 1500 audio
> downloads a day, from around 1100 unique users. At
> what point would our audio files become sufficiently
> popular to attract an advertiser? I'm talking about
> an embedded audio commercial within the files...NOT
> about banner ads on our website.
Depending on the delivery numbers and the content, you
could be in business right now. You just have to work
out the numbers. I've found that audio-web-heads are
a pretty willing audience when it comes to buying. As
long as the return on investment is there on a per
sale basis, I imagine you'd do well. Especially while
you're at the early stage, start testing the process
with low ad rates and clients with reasonably high
profit items. You may find that with low listener
numbers and high margin products, you'll do better than
you might have imagined.
The one mistake you can't afford to make here is
pricing on a CPM basis for a dinky little item with no
margin. That is certain death, IMHO.
Rob Frankel, http://www.robfrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.revengeofbrandx.com
Received on Fri Nov 10 2000 - 14:30:21 CST
