Re: Opt-in Emails Opened & CTR

From: Jim Reardon <jim_at_amusive.com>
Date: Mon 13 Nov 2000 17:15:17 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> I don't see how the software can be determining who
> opened the email, unless you're including attachments
> or some sort of java applets that may be triggering
> filters. There is an old protocol, return-receipt,
> which was once commonly used to indicate when people
> had opened a message, but supposedly it's no longer
> being honored by many email clients and may even be
> stripped by some relaying services (or possibly by the
> mail servers which administer the email addresses).

A popular way to track is through what was coined a
"web bug" -- a 1x1 transparent pixel that loads from
something like this:

http://www.trackmyemailads.com/tracking.cgi?readby=your@email.com

Where each user's email is put at the end of that URL.
By loading that image, it tells the server the email
address opened (not that they READ, but OPENED) that
email.

Of course, this only works with HTML emails.

  Jim Reardon <jim_at_amusive.com> 815-744-3119
  what do you want for free? http://www.freecenter.com/
  free forums, polls, and more! http://www.sitegadgets.com/?sig





Received on Mon Nov 13 2000 - 16:15:17 CST