Re: Opt-in Emails Opened & CTR

From: Sue Mosher <sue_at_slipstick.com>
Date: Mon 13 Nov 2000 17:20:59 -0500

RICK BRUNER <rick_at_bruner.net> WROTE:
> Also, open rates have much to do with the quality of
> the list, the effectiveness of your subject line and
> how well the list is segmented for HTML-compliant
> email users; obviously, you can't determine open rates
> on plain text messages.

Don't forget that many mail programs provide a preview
pane. In Microsoft Outlook, for example, simply
selecting a message in the Inbox will display it in
the preview pane. If the user has an active Net
connection or has Internet Explorer set to
automatically connect, viewing a message in the preview
pane will load the HTML page and activate any image
tags just as if the user opened the message. However,
that is no guarantee that the user did anything more
than select the message and then delete it.

Sue Mosher, Outlook MVP
mailto:sue_at_slipstick.com
Author of
 Teach Yourself Microsoft Outlook 2000 Programming in 24 Hours
 Microsoft Outlook 2000 E-mail and Fax Guide
Outlook and Exchange solutions at http://www.slipstick.com





Received on Mon Nov 13 2000 - 16:20:59 CST