Re: Online visual advertising

From: Nik Entwistle <nik_at_to22.com>
Date: Tue 14 Nov 2000 16:03:58 -0500

MICHELLE PELLETIER <michelle.pelletier_at_pikatech.com> WROTE:
> I am working on an online advertising campaign for a
> telecommunications B2B company. I find the most
> challenging aspect being the visual component, I'm
> trying to find something other than banner ads for
> online advertising. I want something that will assist
> with branding but that also has a better CTR. Any
> input would be greatly appreciated.

Michelle,

Take a look at some webmercials at http://www.kmgi.com

They are probably the most advanced and visually
engaging advertising methodology on the net today.
They also have a 10 times greater CTR than HTML
banners. They are obviously more expensive to produce
but it costs the same price to place a webmercial as
it does to place a banner, yet the results are ten
times higher.

Webmercials are also excellent for branding. As these
full-screen, animated and audio ads are so new and
innovative, users actually do not find them to be
intrusive. Furthermore, due to their uniqueness in the
marketplace, a substantial amount of viral marketing
and interested media will result. There are also
options to terminate the webmercial or visit the
advertiser's site, the decision is the users'.

My company is the UK Business Development arm of KMGI,
a New York online advertising agency, and I will be
more than happy to chat to you about how these
Webmercials can assist your online advertising
campaign. Please contact me on any of the numbers
below.

Kind regards,

Nik Entwistle
Managing Director
TO22.COM
http://www.to22.com
In Association with KMGI.com
http://www.kmgi.com
nik_at_to22.com
Tel: +44 (0) 113 2787870
Mob: +44 (0) 7785 993301





Received on Tue Nov 14 2000 - 15:03:58 CST