Re: @d:tech World - The Experts' Secrets of Viral Success

From: Roxanne <2Roxy_at_autumnweb.com>
Date: Wed 15 Nov 2000 11:17:00 -0500

DONNA STRYK <donna.stryk_at_tenagra.com> WROTE:
> From the launch in August of 1998 through last
> Friday, Comet Cursor was downloaded by 50 million
> unique users. Not bad for a company who never spent a
> dime on advertising.

TO WHICH ELIZABETH FAWCETT <ElizabethFawcett_at_nextcity.com> REPLIED:
> But did it generate any revenue? ie were people paying
> to download the cursor or was it free? If it was free,
> 50 million users sounds great but there is still no
> money in the coffers. Business is about profit - where
> are the profits from a free download?

But from what I was told, and what I remember reading
about at some of the *warning* sites, for a long, long
time (though probably not any more) the program was a
kind of "spyware", it tracked the user's movements
through the 'net, probably linked to some personal
information about them, including an email address,
and THAT was marketable (sellable) material.

I can't say for sure, because I never did desire to
have the Comet Cursor, less so after I heard about
it's reporting actions.

Roxanne
http://autumnweb.com





Received on Wed Nov 15 2000 - 10:17:00 CST