Re: Online visual advertising

From: Janet Attard <attard_at_businessknowhow.com>
Date: Thu 16 Nov 2000 15:18:53 -0500

NIK ENTWISTLE <nik_at_to22.com> WROTE:
> Take a look at some webmercials at http://www.kmgi.com
>
> They are probably the most advanced and visually
> engaging advertising methodology on the net today.
> They also have a 10 times greater CTR than HTML
> banners.

I really wonder what you are counting as a clickthough
rate. The site takes far too long to load and then
wanted to download and install a version of Macromedia
that I don't have on my computer yet. That's about as
far as I got..that and having to use alt, shift, delete
to find a way to close the browser window because the
demo had overtaken the screen.

I can't think of a faster way to drive people away.
Maybe once people wait (or if they are on high speed
lines) they'd click through, but there are a lot who
will never get that far.

Janet Attard
Business Know-How(sm)
Content, community, and tools for small and home businesses
http://www.businessknowhow.com
AOL keyword: Business Know-How





Received on Thu Nov 16 2000 - 14:18:53 CST