Re: Online Visual Advertising

From: Ronni Rhodes <Ronni_at_wbcimaging.com>
Date: Thu 16 Nov 2000 15:24:12 -0500

MICHELLE PELLETIER <michelle.pelletier_at_pikatech.com> WROTE:
> I am working on an online advertising campaign for a
> telecommunications B2B company. I find the most
> challenging aspect being the visual component, I'm
> trying to find something other than banner ads for
> online advertising. I want something that will assist
> with branding but that also has a better CTR. Any
> input would be greatly appreciated.

Michelle,

Have you considered utilizing streaming audio or video
to enhance your campaign? Audio, in particular, can be
delivered through your banner ads and can greatly
increase click-thru rates.

A brief audio message, streamed using java-based
technology and not requiring any plug-ins, can
generate click-thru's of 60% or higher and results in
very favorable brand awareness.

According to a new study by AdRelevance, rich media (of
which streaming is an integral component) is well on
its' way to becoming an industry standard.

If you'd like to discuss streaming and how it can be
used for your client's advertising and branding
efforts, please don't hesitate to contact me.

Best regards,

Ronni Rhodes

Market & Advertise with Rich Media
URL: http://www.wbcimaging.com
mailto:Ronni_at_wbcimaging.com
Phone: (520) 742-5780





Received on Thu Nov 16 2000 - 14:24:12 CST