Re: Yahoo!

From: Michael Martinez <Michael_at_xenite.org>
Date: Fri 17 Nov 2000 11:26:36 -0500

MICHAEL MARTINEZ WROTE:
> Yahoo! is still free (if you don't want or cannot
> afford to pay the $199 review fee) though hard as
> nails to get listed with in popular categories.

TO WHICH MATT MICKIEWICZ <matt_at_sitepoint.com> REPLIED:
> After three failed attempts at getting a free listing
> in Yahoo over a 6 month period our company wasted $600
> US in submitting the three sites of our Network to
> Yahoo! All were rejected.

[snip unhappy Yahoo! experience]

I'm guessing you'd rather be listed in the Electronic
Commerce category than the Australian Electronic
Commerce category. I can't fully comment on your
example. There is a great deal you haven't mentioned.
The "electronic commerce" term is highly competitive
on Yahoo! They have 130 categories and over 900
listings.

And if you were targeting the keywords "electronic
commerce" as I have guess, your title and description
aren't helping you in the least. Your description
doesn't mention the words "electronic commerce". In
fact, about the only phrase in your description that
might be used for a search term is "web developers",
and since that phrase doesn't show in your title, I
doubt you'd rank well for that on Yahoo!.

A good title, a good description, and good placement
all go hand-in-hand on Yahoo!. I think you should
look into consulting with a Yahoo! placement expert.
But if you're really going after "electronic commerce",
you've taken on a huge challenge. If you want a hint,
look at the description for "U.S. Government
Electronic Commerce Policy" (that's an actual listing
near the top). Yahoo's query tool looks for certain
things. The directory is separate from the querry
engine. I don't think most people realize that.
Category is not as important as you seem to feel it is.

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Received on Fri Nov 17 2000 - 10:26:36 CST