Re: surveys

From: kelley mitchell <kmitchell_at_knowx.com>
Date: Mon 20 Nov 2000 17:13:46 -0500

JOHN FLEMING <flemingj_at_technobrands.com> WROTE:
> Has anyone had any experiences in tracking behavior of
> click-throughs through focus group research? We are
> thinking of calling a sample group (we have their phone
> numbers because they've called our Sales Floor) of
> online visitors to survey them about reason for visit,
> number of visits, buying decisions, etc. Does anyone
> know of firms that will do this? Thanks.

In response to John Fleming's post about focus group
research...

My company conducts this kind of research regularly,
and we've found that newly acquired customers or leads
are very responsive to answering questions about their
experience if offered an incentive, such as a credit to
use on our site. You might want to conduct a sampling
in-house and see what kind of response you get. Though
you may find a company who can do the research for you,
no one knows your business as well as you do, and the
potential customers will resent being contacted by an
unknowledgable associate.

kelley.mitchell
+multimedia manager+
know X .com
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Received on Mon Nov 20 2000 - 16:13:46 CST