Re: @d:tech World - The Experts' Secrets of Viral Success

From: Janet Attard <attard_at_businessknowhow.com>
Date: Tue 21 Nov 2000 10:42:35 -0500

ALEC ELLIS <alece_at_glopro.com> WROTE:
> The little picture is "how much will it make this
> week", where that larger picture is in 12 months how
> many subscribers will I have , and how many 100's of
> millions am I going to sell this dam thing for.

That's also the philosophy that's behind a whole lot of
dot-com failures this year. One reason is that it is
never as easy to reach those hundreds of millions as
anyone thinks. The business plan is the key, but if
anyone expects to stay in business it had better be
based in reality and have some expectation of reaching
profitability in a reasonable period of time.

Janet Attard, author
- The Home Office and Small Business Answer Book
- Business Know-How: An Operational Guide for Home-Based
  and Micro-Sized Businesses
http://www.businessknowhow.com
AOL Keyword, Business Know-How





Received on Tue Nov 21 2000 - 09:42:35 CST